Insights · Eone Capital
Notes on capital, conviction, and consumer businesses.
Frameworks and short essays for founders and investors who prefer disciplined thinking over loud opinions.
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Fundraising Frameworks18 min read
What Indian Investors Actually Look For in a Consumer Brand — Fundraising Guide 2025–2026
A data-driven guide for Indian consumer brand founders raising ₹50 lakh to ₹20 crore — gross margin benchmarks, unit economics, investor matching, valuation norms, and the diligence checklist investors actually use.
August 6, 2026
Market Report14 min read
Indian consumer sector fundraising landscape 2025–2026: where capital is actually going
A data-backed guide to raising funds for a consumer brand in India — D2C funding trends, the most fundable categories, investor cheque sizes, and the valuation multiples that now clear.
August 5, 2026
Founder Note4 min read
How to calculate your real CAC — and why most founders get it wrong
A practical guide to calculating customer acquisition cost by channel, including the expenses most founders overlook and the LTV:CAC ratio investors expect.
July 29, 2026